The next Super Bowl, set for New Jersey’s Meadowlands stadium, marks the first time the big game will be open to potentially frigid temps—and it may be too cold for a half-time show. “It’s not only the acts and the singers, but (also) the crews that have to put the stage together,” a planning source explains.
The whole performance is supposed to move quickly, and “you just can’t assemble the stage and break it down fast enough in the cold,” the source says. And “there’s no plan right now of what to do in its place.” It’s not just the halftime show that’s a problem, insiders say.
“There are a thousand things we didn’t think about,” notes one. “The NFL is freaking out … because they’ve never done a cold-weather Super Bowl,” adds another.
Everything from transportation to postponement policies could cause trouble. Officials are already reserving huge quantities of plows and rock salt.
All of this sounds very sensible, but I will warn the NFL of this fact: If you don’t do a big time half time show, somebody else will. Don’t think for a minute a competing network or up and coming cable channel won’t use the opportunity to get people to switch over, if only for a half hour.
Historically, ratings numbers increase during half time, so there’s a huge pool of people there only for the entertainment. In fact, if the NFL moves away from this, look for several entertainment half time options to pop up, one for every niche of potential audience.
As a matter of fact, the Illuminati network should be up and running by this time next year, right?