When the bulk of your schedule is trainers yelling at fat people, and comedies on their way down, it’s not hard to see how the NBC network is suffering. But when you fail to beat a network not in your native tongue, that’s hard times.
Nothing demonstrates the way prime time television viewers are beginning to shift away from the big networks better than NBC’s worst ever February sweeps month.
When the official numbers are completed Thursday, NBC will finish this sweeps month not only far behind its regular network competitors, but also well behind the Spanish-language Univision.
No broadcast network has ever before finished a television season sweeps month in fifth place. Until now.
Here’s how bad it was this month for NBC:
No show on the NBC schedule came within a million viewers of PBS’ “Downton Abbey”. No NBC show could come close to not only AMC’s “The Walking Dead”, but no show on their schedule could beat “Talking Dead” — a show that is merely people TALKING about a show that was just on.
“Talking Dead” managed a 2.2 rating in the 18-49 audience. NBC’s best prime-time number for the month has been a 2.1, achieved by episodes of “The Biggest Loser” and “The Office,” a comedy that is about to go off the air.
Remarkably, the best-rated show on NBC all month has been “Saturday Night Live,” which produced two original versions in February, both times hitting a 2.3 rating, topping everything else on the network.